The Free Tyree Wallace campaign was a social media campaign created in partnership with Philadelphia Fight and one of their programs ICJ (Institute for Community Justice). The campaign centered around freeing Tyree Wallace, a man who was wrongly convicted of murder — despite no physical evidence. Philly native Wallace has claimed his innocence since his arrest in 1997 and has been incarcerated since. From the efforts of ICJ and Fifth Influence, Tyree Wallace is now free 25 years later.

The campaign included both digital and print media as well as documentary style video content created for social media.