The Allies for Health + Wellbeing advertising campaign was a creative campaign with the objective to increase clinic and pharmacy utilization, strengthen the brand perception as a boutique and inclusive healthcare provider, and elevate awareness and utilization of PrEP options. The target demographic was focused on LGBTQIA+ individuals ages 18-65 with more specific demographics within said community broken into different target audiences.

The campaign featured digital illustrations in motion for digital advertising as well as traditional print placements on billboards, in print media, and in posters hung up at local queer bars / businesses.